Ortega Park replacing Roosevelt Square on Jacksonville’s Westside

Dust, potholes, and the growl of heavy equipment leave little doubt that the landmark but outdated Roosevelt Square shopping center on Jacksonville’s Westside is undergoing a major overhaul. The Dewberry Group of Atlanta is transforming the 60-year-old Roosevelt Square shopping center into Ortega Park, a modern mixed-use development including restaurants, retail stores and possibly apartments […]

Dust, potholes, and the growl of heavy equipment leave little doubt that the landmark but outdated Roosevelt Square shopping center on Jacksonville’s Westside is undergoing a major overhaul.

The Dewberry Group of Atlanta is transforming the 60-year-old Roosevelt Square shopping center into Ortega Park, a modern mixed-use development including restaurants, retail stores and possibly apartments or condos.

The company refused to talk about the multi-million dollar project except to identify three new businesses signing leases: Chipotle Mexican Grill, which opened in March, Cold Stone Creamery and First Watch. 

Dewberry bought the outdated Roosevelt Mall in 1997 for $4.25 million, past Times-Union articles show, and redeveloped the mall into a 300,000-square-foot, open-air retail and lifestyle hub known as Roosevelt Square.

The company renovated the shopping center again in 1999, 2003 and 2019. 

Customers and workers navigate around the construction underway at the old Roosevelt Square shopping mall at 4495 Roosevelt Blvd. that is being converted into Ortega Park, a multi-use commercial and residential development.

Anchored by Publix, Ulta Beauty and West Marine, the shopping center serves nearby residential neighborhoods including Riverside, Avondale and Ortega.

When completed, it will encompass “750,000 square feet of upscale residential, office, shopping, dining, and lifestyle experiences,” the company has said.

2018: Belk torn down at Roosevelt Square

The project’s centerpiece will be Ortega Alley — a pedestrian-only area including retail stores — that is intended to encourage and attract the increasingly active lifestyle in the area, according to the company website.

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